The Shaker Town Center store occupied the site of the original Heinen’s store and is now an anchor to an urban strip center.
This reconfiguration and remodeling accepted the existing lay-in ceiling but provided new lighting and specialty departments at the perimeter to introduce the ‘fun’ branding image with iconic 3-D graphics and high impact lighting.
A simple grammar of elements and lighting scenes are integrated to present an upscale market experience, where the “reading” of layered information on product locations is quick, easy and fun. Inexpensive drywall soffits at the perimeter of the store are backdrops for accent colors and strong iconic 3-D graphics to define department locations. Flooring accents, awnings and shaped ceilings in the retail areas differentiate departments and functions.
Convenience was maximized by placing high-traffic departments adjacent to the entry. Staff work areas were re-oriented so staff face customers to promote visual/ verbal contact and the highest levels of customer service.