MTV Ultra Lounge
Cleveland, OH
6,500 sf

This initiative from the City of Cleveland’s ‘technology czar’ was conceived to ground an MTV live music/ broadcast venue in Cleveland to reinforce the growing East Fourth Street entertainment mini-district.

The operation was conceived as a combination bar/ lounge/ concert venue/ download café site where patrons could hang out, listen to and/ or watch anything in the MTV archives.

Download kiosks and lounge seating create an informal feel adjacent to a bar with a significant ceiling feature in the shape of a guitar. The concert venue at the rear of the corner location has tiered platforms to optimize sight lines and control costs.