American Heritage Motorcycles
20,000 - 40,000 sf
Our client is the franchisee in the Midwest for Indian and Victory Motorcycles. They sought to differentiate their showrooms from the typical handlebar-to-handlebar warehouse facilities in the marketplace.
Our designs treat the bikes as the luxury items they are and the showrooms provide ample space for client groups to circle the products and experience their high design and fit and finish quality.
Ambient LED lighting is supplemented by LED track lighting to pop the product and provide an exciting retail experience. Each showroom is a planned sequence that leads customers through a display of the bikes and Parts, Goods & Accessories as well.
The showrooms have subtle differentiations in flooring, colors and lighting yet blend together as a cohesive whole.